47 – Farm Marketing From The Heart | Charlotte Smith – 3 Cow Marketing

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Today we’re talking with Charlotte Smith from Champoeg Creamery and 3 Cow Marketing, together we’ll be talking about how Charlotte started farming, how farmer’s can determine their dream customer, how to set your farmers marketing off right, and much more.

Listen To The Show


  • Charlotte’s company is called 3 Cow Marketing because there’s an unusual law in Oregon that allows selling Raw milk if you have three cows or less
  • When Charlotte started farming the focus was on raising food that her family could eat first, feeding her community second
  • Farmer’s markets are great opportunities to meet potential customers, but are not in themselves a marketing plan, it is a marketing channel
  • Marketing channels should lead into your marketing plan itself
  • The relationship marketing of Charlotte’s course is cross-cultural, with students from many countries finding success using the program
  • It is necessary to maintain the customer relationship, not just start it and talk when you need something
  • If you try to sell to everybody, you sell to nobody
  • Be willing to share the stories of what you do, others will find it more interesting than you may expect
  • If you’re an introvert and struggle to set relationships, it may be a matter of setting up the right boundaries for your interactions with customers

Connect With Charlotte





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